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Persuasion

Changing minds, studied by the people who profit from it.

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10:21: average
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Abstraction 134 Absurdism 35 Acoustics 11 Acting 24 Adaptation 79 Addiction 9 Adolescence 40 Advertising 34 Age of exploration 9 Ageing 20 Agriculture 39 Algorithms 39 Ambition 19 Anarchism 2 Ancient Egypt 11 Ancient Greece 25 Ancient Rome 22 Animals 22 Anthropology 10 Apartheid 5 Architecture 146 Archives 12 Argentina 4 Art Deco 14 Artificial intelligence 25 Astronomy 65 Attention 12 Australia 4 Automation 9 Avant-garde 60 Aviation 16 Banking 10 Banned works 10 Bauhaus 11 Behavioural economics 9 Berlin 6 Big tech 2 Biodiversity 11 Biography 18 Birds 2 Black holes 7 Blockchain 2 Boxing 5 Branding 34 Brazil 18 Bread 27 Britain 78 Brutalism 4 Buddhism 11 Byzantium 10 California 3 Canada 2 Capitalism 18 Cars 72 Celebrity 18 Censorship 25 Cheese 20 Chefs 6 Chemistry 71 Childhood 19 China 64 Chocolate 6 Christianity 33 Cinematography 105 Cities 52 Class 128 Climate change 37 Club culture 11 Cocktails 2 Coffee 9 Cognitive bias 7 Collecting 6 Colonialism 166 Colour 22 Comedy 19 Community 17 Complexity 14 Computing 63 Consciousness 7 Conservatism 2 Conspiracy theories 1 Cooking 147 Corruption 10 Cosmology 21 Cover versions 3 Craft 49 Crate digging 7 Creativity 5 Crime 84 Cryptocurrency 1 Cryptography 5 Cuba 3 Cybersecurity 7 Dada 7 Decision-making 15 Decolonisation 25 Deep time 31 Democracy 21 Denim 2 Deserts 2 Detroit 5 Dinosaurs 8 Directing 41 Disasters 35 Disease 66 DJ culture 11 Dreams 13 Drum machines 4 Dystopia 29 East Africa 20 Ecology 40 Economics 6 Editing 28 Education 44 Egypt 11 Electric vehicles 7 Emotion 6 Empire 77 Endurance 11 Energy 14 Engineering 99 Entropy 5 Epidemics 7 Equality 2 Espionage 8 Ethics 20 Evolution 62 Existentialism 37 Exploration 32 Extinction 7 Failure 8 Family 107 Fandom 9 Fascism 19 Fashion 101 Fast fashion 2 Fear 17 Feminism 31 Fermentation 101 Film music 21 Fishing 4 Folklore 16 Food history 537 Football 9 Forests 1 Forgery 1 France 66 Free will 4 Freedom 2 French literature 5 Friendship 5 Furniture 33 Gambling 4 Gender 29 Generations 7 Genetics 70 Geology 27 Germany 43 Globalisation 9 Gothic 22 Greece 5 Grief 28 Habits 1 Happiness 1 Hardware 97 Haute couture 9 Headphones 1 Hi-fi 2 Hinduism 4 Human history 17 Human nature 23 Identity 88 Illustration 3 Impressionism 3 Improvisation 21 India 51 Indonesia 13 Industrial design 114 Inequality 1 Inflation 3 Information 9 Infrastructure 35 Insects 5 Intelligence 2 Interiors 23 Internet culture 8 Invention 51 Iran 15 Islam 36 Islands 4 Israel 10 Italy 30 Jamaica 3 Japan 79 Jewellery 2 Journalism 9 Judaism 8 Justice 22 Korea 33 Language 42 Law 26 Leadership 6 Learning 4 Libraries 6 Literary criticism 16 London 11 Loneliness 33 Los Angeles 23 Love 28 Luxury 8 Machine learning 5 Management 3 Maps 2 Marketing 7 Markets 3 Mars 2 Marxism 14 Masculinity 23 Materials 54 Mathematics 62 Meaning 1 Medicine 82 Memory 46 Mental health 12 Mesopotamia 2 Mexico 19 Migration 47 Minimalism 26 Mining 5 Modernism 53 Money 15 Monopoly 1 Mortality 31 Motivation 1 Mountains 1 Museums 25 Mysticism 3 Mythology 30 Nationalism 31 Neuroscience 22 New York 24 Nigeria 3 Nihilism 4 Noise 2 Nostalgia 17 Nuclear 16 Nutrition 15 Oceans 15 Oil 2 Open source 11 Painting 10 Palaeontology 25 Parenting 2 Paris 8 Partition 4 Patents 13 Patronage 11 Perception 17 Personal style 2 Personality 2 Persuasion 1 Peru 10 Philosophy 22 Photography 8 Physics 149 Plants 13 Platforms 23 Poetry 13 Poland 11 Policing 11 Pop Art 8 Portraiture 3 Portugal 9 Postmodernism 18 Power 75 Prehistory 20 Preservation 19 Printmaking 18 Privacy 1 Probability 5 Programming 3 Prohibition 1 Propaganda 15 Protest 29 Pseudoscience 7 Psychology 49 Publishing 13 Punishment 6 Quantum mechanics 41 Race 41 Radio 5 Railways 14 Rave 2 Realism 13 Record labels 4 Recording 14 Relativity 20 Religion 82 Resilience 3 Restaurants 22 Restoration 1 Retail 23 Revolution 51 Risk 9 Ritual 52 Robotics 2 Romance 34 Russia 35 Salt 6 Sampling 17 Satire 20 Scandinavia 10 Scientific method 152 Screenwriting 9 Sculpture 2 Secularism 2 Self-deception 2 Semiconductors 9 Sexuality 20 Ships 7 Silence 9 Silicon Valley 4 Slavery 24 Smartphones 3 Sneakers 4 Social media 17 Socialism 4 Software 7 Songwriting 14 Sound design 8 Sound systems 3 South Africa 12 South East Asia 30 Space exploration 31 Spain 13 Special effects 15 Spices 57 Spirits 6 Sport 29 Startups 4 Statistics 7 Status 3 Stoicism 2 Storytelling 45 Strategy 41 Street food 85 Streetwear 4 Studio craft 25 Subcultures 17 Sugar 12 Supply chains 17 Surrealism 24 Surveillance 6 Sustainability 8 Synthesis 13 Tailoring 14 Taxation 3 Tea 21 Textiles 24 Thailand 10 The American Revolution 7 The American South 19 The Arab world 35 The Arctic 1 The Balkans 10 The Belle Epoque 4 The body 9 The brain 23 The Caribbean 11 The civil rights movement 21 The Cold War 51 The eighties 25 The Enlightenment 21 The financial crisis 1 The First World War 21 The food industry 97 The French Revolution 4 The Gilded Age 5 The Great Depression 7 The Holocaust 6 The Industrial Revolution 17 The internet 8 The interwar years 35 The Middle Ages 33 The Moon 2 The music business 25 The Netherlands 3 The nineties 8 The Olympics 4 The pandemic 4 The Renaissance 14 The Russian Revolution 10 The Second World War 45 The seventies 17 The sixties 9 The space race 3 The United States 11 The universe 6 The Victorian era 20 Therapy 6 Tokyo 7 Trade 43 Tragedy 19 Translation 3 Trauma 23 Turkey 13 Typography 51 Uniforms 8 Urban planning 55 Utopia 1 Vaccines 5 Vegetarianism 13 Venture capital 1 Video games 149 Vietnam 8 Vintage 1 Virtual reality 5 War 137 Watches 2 Water 3 Weather 7 West Africa 25 Wilderness 5 Wine 2 Work 3 Workwear 5 Worldbuilding 83

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Marshall McLuhan

He didn’t predict the internet—he predicted how it would rewire attention, and he got the wiring right.