
Nike, Inc.
Phil Knight · 1964
Nike’s origin is a textbook case of a startup succeeding not by inventing a category, but by reengineering a supply chain — then iterating relentlessly on one functional detail: traction.
Sportswear turned collectible, then speculative.

Nike’s origin is a textbook case of a startup succeeding not by inventing a category, but by reengineering a supply chain — then iterating relentlessly on one functional detail: traction.







